Overview All executives know that strategy is essential, business schools have been emphasizing it for decades.  Still, most people find it discomforting because it forces them to confront a future they have to “guess at”.  Worse, strategic planning facilitates making...

It’s likely you have seen the statistics, which routinely state fifty percent or more of all CRM deployments fail to be adopted by users one year after the “go-live” date. A quick internet search will lead you to study after study, so I’ll spare you the links. However, if you search for why they fail, you will find success recipe’s by the dozens, but little insight into the actual root causes. Gaining a deeper understanding of these root causes is essential while building a foundation for success in a CRM deployment project.